After analysing data on film audiences as a group from the UK Film Council, it is clear that there is a potentially huge market for us to target. Just over a quarter of cinema goers enjoy the genre (26% - pic 1, p.105) with 5% saying that its their favourite genre (pic 2 p.116)
Looking at demographic data (p.106), it appears that I should be mainly aiming my product at females all aged under 35 (43%), although it is popular with females over 35 too.
With regards to social class, there is very little difference between AB (27%), C1 (27%), C2 (25%), DE (24%) categories.
No comments:
Post a Comment